BRANDING
This project focused on designing a clean, distinctive logo and branding for Wingspan, a disc golf company. The goal was to create a design that reflected the spirit of the outdoors, drawing inspiration from national park graphics and iconic design elements. I aimed to use geometric shapes and bold lines that evoke the natural landscape, while keeping a modern and streamlined feel. The logo also took cues from vintage Boy Scout patches, incorporating nostalgic, outdoor motifs that represent adventure, exploration, and a connection to nature. Ultimately, the objective was to create a memorable brand identity that captures the essence of the outdoors and the timeless appeal of national parks, while maintaining a fresh, professional look for Wing Span.
My approach to logo design starts with in-depth research into the disc golf industry, studying existing logos and design trends. I look for inspiration from a variety of sources, particularly national park graphics and vintage Boy Scout patches, to ensure the final design is distinctive and aligned with the spirit of the outdoors. Understanding how other companies position themselves—whether they focus on high-performance gear or a more recreational approach—helps shape my design choices.
This research allows me to identify key design elements, such as earthy color palettes, bold lines, and symbols that evoke nature and adventure. By combining these insights, I aim to create a logo that not only stands out in the disc golf market but also reflects Wing Span's dedication to quality, exploration, and the outdoors, while conveying a timeless, yet modern brand identity.
INSPIRATION
FIRST ROUND OF DESIGNS
From the outset, the goal was to create a logo that embodied the spirit of the outdoors while capturing the essence of Wing Span's disc golf brand. After presenting several initial concepts inspired by national park graphics and vintage Boy Scout patches, I presented three refined logo options. The feedback I received helped guide the direction for the final design. I was drawn to a logo that incorporated clean, geometric shapes, with a stylized bird in flight, its wings extending outward and interacting with the typography. I also appreciated how the design maintained a sense of balance and harmony, evoking the nostalgic feel of a Boy Scout patch while staying modern and dynamic.
FINAL BRAND GUIDELINES
The goal was to capture a sense of adventure and the outdoors while maintaining a clean, vintage-inspired aesthetic reminiscent of a Boy Scout patch. I kept the design simple and bold, using strong geometric shapes to create a memorable and timeless mark. To reinforce the outdoor theme, I chose earthy tones combined with a vibrant accent color, reflecting the natural world and the energy of disc golf.
The font selection was critical in balancing nostalgia with a modern feel. Drawing inspiration from national park signage, I chose a font that was both readable and visually striking, while evoking the spirit of exploration. To ensure brand consistency across all touch points, I applied these design elements to everything from promotional materials to apparel, creating a cohesive brand experience. This thoughtful approach helps strengthen Wingspan’s recognition and solidifies its identity as a brand that celebrates both the sport and the great outdoors.
For the swag designs, I also created a custom disc golf backpack that blends practicality with style. I chose a design that prioritizes functionality, offering plenty of storage for discs and accessories, while prominently displaying the Wing Span logo on the front. To give it a more timeless, adventurous feel, I selected a bag with leather accents, steering away from a modern, techy look in favor of something that evokes a vintage, explorer vibe. This style choice aligns with the brand’s nostalgic outdoor theme, reinforcing the spirit of adventure and connection to nature. The goal was to create a piece of merchandise that not only represents the brand but is also a functional and desirable item that customers would enjoy using on a daily basis.
