FALL CAMPAIGN
Study Style: Elevating the Ivy League Aesthetic
In a world where fashion meets intellect, where sophistication intertwines with academia, "Study Style" – is the campaign that delves into the artistry of attire within the esteemed halls of Dark Academia and the New York Public Library. Targeted towards the discerning minds in their late 20s to early 30s pursuing their dreams, this campaign celebrates the fusion of scholarly pursuits and sartorial expression. With each garment meticulously crafted to embody the seven elements of art, our campaign celebrates the artistry of dressing with purpose, passion, and poise.
Line - clean lines that convey confidence and authority of style
Shape - layer and style garments to compliment your shape
Space - these looks offer room for personal expression
Value - emphasizing the value of pieces to add to your closet
Form - strike a balance between elegance and comfort
Texture - tactile sensations invite guests to explore new fabrics
Color - inspired by rich colors of the New York Public Library
While the campaign is still in its conceptual phase and placeholder images are being used, these potential look book covers are envisioned as mailers designed to draw customers back to Buckle, their premier destination for all new fall favorites. Each cover hints at the allure of upcoming collections, enticing customers with a glimpse into the seasonal trends and styles awaiting them at our store.
These emails will play a pivotal role in boosting the campaign's core concept of exploring the elements of art and their connection to fashion design and styling. Through compelling visuals and insightful content, I aim to show how elements like line, shape, space, value, form, texture, and color influence and define contemporary fashion trends.
By guiding our audience through this artistic exploration, I seek to inspire a deeper appreciation for the craftsmanship and creativity inherent in every garment, fostering a stronger connection between our brand and our customers' sense of style and artistic expression.
In this design, my aim is to evoke the nostalgic ambiance of fall and the scholarly allure of the Ivy League aesthetic, presented in a distinctly editorial style reminiscent of a prestigious newspaper or high-end magazine. This editorial approach will not only elevate the perception of our campaign but also resonate deeply with our audience, offering them a captivating glimpse into the intersection of timeless style and scholarly refinement.
WEB
Here’s an envisioned ad showcasing our latest fall styles, crafted to be versatile across all web-based platforms. This visual presentation aims to resonate with our audience by inviting them to embrace the allure of autumn fashion. Through a blend of sophisticated editorial design elements, to enhance the campaign's vibe, ensuring a compelling and cohesive message that captures the essence of the brand. Get ready to explore and elevate your fall wardrobe with us!
