FALL CAMPAIGN
There are moments, And there are the moments that matter. That slow us down. That define us. Moments of anticipation Moments of unbridled joy. Of love. Of confidence. Of style. Moments that leave their mark on you, your life, your world. These are the moments to remember. These are the moments that matter…
WINDOW BANNERS
WALL BANNERS
SIDE WALK SIGNS
PINTEREST ADS
This campaign design was centered around capturing meaningful moments by incorporating nostalgic items that evoke memories—such as bits of paper from a first date, a scrap of a hiking map, a letter from a grandmother, or a favorite song from a wedding's first dance. These elements were carefully chosen to reflect significant moments in time, the keepsakes that hold cherished memories. They were seamlessly integrated throughout emails and web pages to evoke reminiscence and connect with our audience on a personal level. By choosing outfits for these special life moments, we aimed to position Buckle as the go-to destination where customers can find their next meaningful style, enhancing their narrative with each carefully selected piece.
For our social media presence, I opted for a clean, fun, and light-hearted approach, selecting photos that are relatable and engaging. These images were chosen to resonate with our audience and convey a sense of ease and enjoyment. In contrast, the Instagram Stories were meticulously designed with scrapes of paper and other elements to further emphasize the campaign's narrative of keepsake moments. This creative direction not only enhances storytelling but also encourages our audience to connect with the emotional significance of our products, making each interaction memorable and meaningful.
