SUMMER CAMPAIGN
Colors that are as bold as they are calm, Styles trending forward without any added effort required. Because that’s what the season is all about – Minimal effort exchanged for maximum living. Made for style, made for you, made for summer.
WALL BANNERS
These sidewalk signs were created to tease shoppers with a glimpse of our summer campaign, strategically placed throughout the mall to pull customers into our store. Designed to embody the essence of summer – light, airy, and effortlessly stylish – while incorporating Buckle's signature layered and textured aesthetic.
SIDEWALK SIGNS
The email designs were designed in a scrapbook-inspired layout to capture the layered, tactile essence of the brand. Reflecting the relaxed and carefree vibes of summer, the chosen fonts were selected to evoke a sense of ease and enjoyment. A typewriter font was incorporated as a supporting headline to complement the campaign's primary serif font, ensuring a cohesive look without overshadowing the main message.
For the campaign kickoff web page, I curated photos that enhance the carefree essence of summer, emphasizing a vibrant and airy atmosphere. I incorporated photo edits such as light leaks and rainbow flares to layer on the photos bringing a sense of brightness and optimism.
WEB
For the campaign's social media presence, I opted to reserve the layered design elements specifically for Instagram stories and cover images. I incorporated film frame elements and calm photo backgrounds to reinforce the narrative of a carefree summer. This approach ensures that our social media channels reflect the campaign's theme consistently while leveraging visual storytelling to engage our audience effectively.
