BRAND COLLAB
Rustic Bones was created by Jessica Bubb, an east coast-based photographer and artist with a passion for nature. She captures natural beauty through photography, fashion, and all facets of life. The forest, coastlines, and seasonal shifts influence her work, inspiring a blend of textures, colors, and forms - each piece infused with the earthy essence that fuels her creativity.
This look book was distributed to customers as a printed insert included with orders and featured prominently on the Gimmicks home page banner of the Buckle website. It presents the ideas and inspiration behind each piece in this collection, highlighting the decisions made regarding textiles, colors, and silhouettes that blend the unique style and essence of the Gimmicks brand with the influence of social media personality Rustic Bones.
LOOK BOOK
The email designs were crafted to provide a more comprehensive view of the collection, showcasing each outfit in detail while capturing the essence and atmosphere of the look book. Each email resonated with the vibe of the collaboration, offering glimpses into the inspiration behind the collection and fostering a deeper connection with Jessica through each communication leading up to the collaboration launch.
This landing page serves as the flagship showcase for the entire Gimmicks brand, prominently featuring the latest collaboration with Jessica’s brand, Rustic Bones. Below, we've curated our other current collections for easy shopping access, reinforcing the distinctive Gimmicks branding and providing guests with an opportunity to explore and become acquainted with our brand further.
