In addition to creating the campaign look and feel and designing the homepage, I also had the opportunity to design Buckle's Gift Guide landing page. This is a major push for our holiday shopping season, and the goal was to make shopping as simple and enjoyable as possible for our customers. We wanted to provide clear options, whether it's offering price ranges, stocking stuffer ideas, or specific style categories. The idea is to cater to different customer needs—whether they're looking for gifts within a certain budget or need inspiration for cozy, feel-good items. If you’re unsure what to get, but know they love a cozy vibe, we’ve got a curated product category for that! The landing page is designed to guide shoppers quickly to the perfect gift, making it a seamless experience from start to finish.