HOLIDAY CAMPAIGN
Let’s celebrate this holiday.
Celebrate the big things, like finally being together. Celebrate the small things, like that favorite family recipe.
Celebrate by bringing style to what we’re wearing, where we’re going, and the gifts we’re giving.
This season, celebrate with joy. Celebrate with gifts. Celebrate with the people that make home, home. This season, celebrate with style.
WINDOW BANNERS
WALL BANNERS
SIDEWALK SIGNS
PINTEREST ADS
Using emails to showcase the campaign is an excellent strategy for further conveying my narrative and design goals. I aimed to capture the sparkle and essence of the holidays through a design that features elegant gold shimmer, adding a touch of sophistication to the presentation. While opting for a darker, moody backdrop might seem bold for a holiday campaign, I balanced this with whimsical elements like ribbon and ripped paper textures reminiscent of wrapping paper. This combination creates a cozy and magical atmosphere that resonates with the festive spirit, inviting recipients to engage and explore more of what our holiday styles have to offer.
WEB
For the campaign launch on the website, my vision was to showcase a diverse range of looks while infusing the magical holiday spirit. I incorporated the key elements of the season. Ribbons, touches of evergreen, and a soft bokeh filter overlaying the photos. These elements are strategically placed to evoke a sense of holiday charm and warmth, enhancing the overall visual appeal of our collections.
SOCIAL
For the social media feed, I opted to apply a consistent bokeh effect to all photos. This choice was made to infuse each image with a magical, ethereal feel while maintaining a cohesive and polished look across the feed. By using the bokeh effect sparingly and reserving more elaborate elements like ribbons and overlays for Instagram Stories, I aimed to create a captivating and harmonious visual narrative that resonates with the holiday theme.
HOLIDAY GIFT GUIDE
The holiday gift guide, named "Gift with Style," is a micro campaign designed to complement our overarching theme of "Celebrate with Style" for the holiday season. The primary goal of this guide is to provide customers with a streamlined and efficient way to find the perfect gifts for their loved ones. Featuring a dedicated landing page, it offers clear categories and price points, ensuring a user-friendly experience.
Micro Campaign 1
CELEBRATE THE NEW YEAR
To extend the "Celebrate with Style" theme through the end of the year, I transitioned the campaign lockup to "New Year's Eve." This micro campaign aimed to capture the excitement and joy of New Year celebrations while maintaining continuity with the holiday campaign's design aesthetic. By aligning with the same visual style and incorporating festive elements, we ensured a seamless transition from holiday festivities to ringing in the new year with style and flair.
